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This web page has the following in the web site, "The Best totally UK based Plastic Card Manufacturer." We saw that the web site also stated " Are YOU the client were looking for? We ask that simply because its so very important to us that you are looking for a fully UK run company to supply your cards while providing fantastic service at a very competitive rate." It also said " Whether youre a sole trader or a large organisation, were looking to form a special relationship with YOU. Whats MOST important to you. We colour match to ." The header had plastic cards as the highest ranking optimized keyword. It is followed by photo id, manufacturers, and electronic which isn't as ranked as highly as plastic cards. The next words conceptcard.co.uk uses is producers. loyalty was included and will not be seen by search crawlers.